Waze Continues to Help SMBs Navigate the Pandemic

The platform released updates to its Ad Starter solution

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Navigation platform Waze detailed updates to its Waze Ads Starter solution for small and midsized businesses.

The aim is to make it easier for SMBs to create and manage campaigns on the platform via its Ad Manager and to connect with existing customers and drum up new businesses.

Businesses will be able to access the dashboard to start campaigns, see how they are performing and make changes, as well as access new formats and capabilities.

Specific updates to Waze Ads Starter include:

  • Ad formats: Arrows and Takeovers join Waze’s existing Pin and Search formats, and all ads can be previewed on mobile.
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