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Wave.tv entered into a partnership with FanDuel under which the sports media company will create in-depth sports betting content and share it across all major social platforms.
The partnership actually began in conjunction with Super Bowl 2021, and it encompasses branded content and personality-driven segments.
Wave.tv said the goal is to use its nearly 75 million followers and global reach of 400 million-plus sports fans monthly across its 24 media brands to drive “mass engagement” and user acquisition for FanDuel.
The media company has relationships with over 110 sports leagues and rights holders worldwide covering sports including amateur athletics, baseball, basketball, combat, eSports, extreme sports, fitness/weightlifting, football and soccer.
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