Washington Post Welcomes Cookieless Future But Warns of 'Third-Party Toll Booths'

Vp commercial Kodi Foster urges for more ‘connective tissue’ between publishers and marketers


There’s a political savvy that helps when talking about the complex world of programmatic advertising, one that vp commercial Kodi Foster has already mastered after one month at The Washington Post.

During an Elevate: Publishing session led by Adweek media editor Lucinda Southern, Foster carefully walked a fine rhetorical line familiar to most publishers: a necessary diplomacy that stems from being open to experimenting with third-party alternative-identifiers, as well as championing their own first-party data capabilities.

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