Washington Examiner CEO Lou Ann Sabatier & the Promise of Content Marketing Services
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Lou Ann Sabatier joined the Washington Examiner when the conservative political tabloid was at a crossroads, facing massive digital upheaval and floundering legacy products. Brought on as CEO of the Examiner‘s parent company MediaDC, Sabatier was tasked with transforming the brand into a digital powerhouse and retooling the print product into a weekly magazine. Though the transition has been a difficult one and is in many ways ongoing, Sabatier sees a bright future for the Examiner, especially in the realm of content marketing services.
Creating custom content marketing for clients has proven to be a lucrative prospect for many media companies and is the fastest-growing revenue source for the Washington Examiner.
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