Springsteen’s DWI Should Be a Reminder to Marketers: Thoroughly Vet Your Talent

Now Jeep faces scrutiny

bruce springsteen driving a car
Casting in the days of instant feedback has become tricky, but more important than ever, especially in the case of Jeep, Bruce Springsteen and the Super Bowl stage. Jeep

When casting actors for content like commercials, there are some things that are absolutely necessary to consider when making that person the face of your brand, whether it be for years or for 60 seconds.

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@VincenzoLandino Adweek opinion contributor Vincenzo Landino is co-founder of Aftermarq and Brainwork Media.