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Warner Music Group, long known as a titan of the recording industry, is grouping its multiple editorial brands under a new division to make it simpler for marketers and artists to reach its avid audience of music fans.
The entertainment and music company announced the launch of a new division called Warner Music Experience (WMX), which brings all of its editorial operations—as well as a slew of marketing and commercial services—under the same umbrella. WMX is functionally a rebranded, expanded version of its predecessor, WEA, though it will offer advertisers unified access to its slate of offerings.