Publishing

Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

VM Connect will give brands access to a social media audience of 350 million

vox media content — Adweek

By Mark Stenberg

June 1, 2022

Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February.

Mark Stenberg

Mark Stenberg is Adweek's senior media reporter.

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