Vox Media’s Jim Bankoff Touts Audio Investment as Key to the Company’s Evolution

The CEO told Adweek how the company plans to further explore paywalled audio


In an Elevate Publishing discussion on Tuesday about what makes modern media companies successful, Vox Media CEO Jim Bankoff hit all the classics––a commitment to quality journalism, a diversified revenue portfolio and the ability to provide premium advertising at scale––but he also stressed the bright future of audio.

And well he should: Vox Media has spent and built heavily in the last several years to construct one of the largest podcast armadas in the industry, which now includes more than 20 franchises comprising around 200 shows, at least six of which are multi-season.

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