Vox Media’s Jim Bankoff Touts Audio Investment as Key to the Company’s Evolution

The CEO told Adweek how the company plans to further explore paywalled audio

In an Elevate Publishing discussion on Tuesday about what makes modern media companies successful, Vox Media CEO Jim Bankoff hit all the classics––a commitment to quality journalism, a diversified revenue portfolio and the ability to provide premium advertising at scale––but he also stressed the bright future of audio.