Vox Media and Group Nine Media Announce Merger, Bringing Further Media Consolidation

The tie-up would create one of the largest digital media companies

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Digital media companies Vox Media and Group Nine Media are planning a merger, people familiar with the matter tell Adweek.

The combined company would instantly become one of the largest digital media publishers in the U.S., helping it compete more effectively against the scale of social platforms for advertising budgets. The two publishers would reach a combined audience of 115 million unduplicated visitors monthly, according to Comscore data provided to Adweek.

“The business rationale behind this merger is to grow revenue, increase scale and combine these incredibly powerful and complementary portfolios,” Vox Media CEO Jim Bankoff told employees in an internal memo.

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