Why Video Is the Key to Bridging Media and Commerce

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Two worlds that have traditionally lived separately are now converging: Media is playing a larger role in commerce and commerce is picking up typical traits of media. One of the primary drivers of this shift has been the emergence of what Oracle CEO, Mark Hurd, called “The Customer Economy.” In this new economy, the customer owns choice of where they shop and interact, unlike previously when products were only available from select merchants, which presents a major challenge for merchants and digital publishers.

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