Video Advertising Integrations Spell the End of Advertising

The future is more embedded technology that turns video into ads

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

With in-video clickable purchasing, the entire transaction takes place without the user ever having to navigate off-page or out of frame. This means that if I see sneakers I like in my favorite Marvel movie, I could click and purchase and then continue watching without ever having to wonder what’s happening with the tesseract.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in