Vice Media's New Co-CEOs Vow to Stay the Course

The two aim to shepherd the company—and its brand equity—through its sale

Discover exciting ways to capitalize on the power and passion of the sports community at Brand Play: The ADWEEK Sports Marketing Summit. Register today to join us in NYC or virtually on May 9.

The new chief executive officers of Vice Media, Bruce Dixon and Hozefa Lokhandwala, laid out their commercial strategy for the embattled company in an interview Tuesday, offering a vision largely identical to the one shared by their predecessor, Nancy Dubuc.

The co-CEOs, who assumed the shared role in February three days after Dubuc resigned, stressed their focus on concepts like business fundamentals, efficiencies and operational focus, dispelling any notion that their appointment will mark a shift in strategy from the publisher.

Instead,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in