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A new multiyear global agreement between ViacomCBS and Twitter will bring premium digital content from hit shows, iconic franchises and live events from the media giant’s entertainment, news and sports brands to the social network.
The pact covers all markets worldwide where both companies operate, and financial terms were not disclosed.
Brands in the ViacomCBS portfolio include BET, CBS, CBS News, CBS Sports, Channel 5, CMT, Comedy Central, MTV, Network 10, Nickelodeon, Paramount Network and Telefe.
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