Using MarTech to Create a 'Netflix-like' Omnichannel Stack

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Each year in advisory conversations that Real Story Group holds with enterprise MarTech and Customer Experience (CX) leaders, common themes emerge. This year, it seems like the most frequent aspiration is, “We want to create a Netflix-like experience.” That certainly sounds good, but what does “Netflix-like” actually mean, and what does it take to get there?

RSG evaluates martech and CX technologies to assist enterprise tech stack owners. To maintain its strict independence, RSG only works with enterprise technology buyers and never advises vendors.

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