Under the Hood of Pinterest’s Related Products Engine

The platform provides details on how it surfaces and ranks products in ‘Shop Similar,’ ‘More to Shop’

Product recommendations in a home décor pin Pinterest

Pinterest provided a detailed look at the engineering behind its related products module, which shows Pinners product ideas based on the Pins they are viewing at the time, appearing across its application as “Shop Similar” and “More to Shop.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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