Unanswered Questions From the Vox Media Merger

The consolidation marks a new, more realistic era for digital media

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When Vox Media and Group Nine Media announced their merger on Monday, the benefits of scale to the newly formed Vox Media were clear: It would reach 115 million unduplicated visitors per month, immediately boosting its appeal to marketers and shoring up its first-party databank, multiple sources told Adweek.

However, the consolidation did leave a number of key questions unanswered. They concern both the future machinations of the new Vox Media and the effects of its formation on the rest of the digital-media ecosystem.

What happens to the Group Nine Media SPAC?

In January, Group Nine Media raised $200 million to create a special acquisition company that had two years to purchase other publishers.



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