Did someone say Andy Cohen? Join industry veterans and emerging voices at Convergent TV March 21-22 and upgrade your media strategy. Register now to save 35%.
UFC is teaming up with cloud-based interactive production platform Tagboard to boost fan engagement and storytelling by directly integrating content from TikTok into UFC broadcasts.
Tagboard’s platform was updated to enable one-click integration with TikTok, allowing producers to quickly source real-time content from the video creation platform and drag and drop it into their broadcasts.
UFC has been using Tagboard over the past year to incorporate real-time reactions from fans and influencers during bouts on its digital, linear and pay-per-view channels.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in