UFC Taps Gloves With Tagboard to Add TikTok Content to Broadcasts

The Sam Alvey vs. Jullian Marquez fight on ABC Saturday will feature content from athletes, fans, influencers

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UFC is teaming up with cloud-based interactive production platform Tagboard to boost fan engagement and storytelling by directly integrating content from TikTok into UFC broadcasts.

Tagboard’s platform was updated to enable one-click integration with TikTok, allowing producers to quickly source real-time content from the video creation platform and drag and drop it into their broadcasts.

UFC has been using Tagboard over the past year to incorporate real-time reactions from fans and influencers during bouts on its digital, linear and pay-per-view channels.

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