UFC Taps Gloves With Tagboard to Add TikTok Content to Broadcasts

The Sam Alvey vs. Jullian Marquez fight on ABC Saturday will feature content from athletes, fans, influencers

TikTok content was integrated into UFC programming via Tagboard for the first time last month, prior to UFC 259: Blachowicz vs. Adesanya, Tagboard/TikTok/UFC

UFC is teaming up with cloud-based interactive production platform Tagboard to boost fan engagement and storytelling by directly integrating content from TikTok into UFC broadcasts.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.