UBM Studios Launches a Mobile Event Application to Complement Physical Events
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(Press Release) CHICAGO, IL, March 22, 2012—UBM Studios today announced a new Mobile Event Application that complements physical events. The new application allows event producers to generate new revenue streams while connecting exhibitors, sponsors and attendees with relevant updates and content. According to an eMarketer forecast, by 2014 an estimated 53.9 percent of mobile phone users in the United States will access the Internet through a mobile browser or application.
UBM Studios’ Mobile Event Application includes native applications for popular mobile devices, including the iPhone, iPad, Android and Blackberry, as well as a web version that provides event attendees with easy access to content before, during and after an event.
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