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Uber has appointed Dr. Mark Grether as general manager of Uber Ads in a further example of household names from outside of the traditional media fray further intensifying the competition for advertisers’ budgets.
Grether made public his appointment via LinkedIn earlier this week where he said his new role will involve developing the next phase of the ride-hailing service’s advertising strategy.
“By building strong offerings, Uber can help merchants, brands and other advertisers to reach its highly engaged user base across Mobility and Delivery in 32 markets,” reads the
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