Uber Eats Lets Snapchatters Become Wayne and Garth on Super Bowl Sunday

A lens will occupy the first position for all U.S. users on game day

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The Uber Eats Super Bowl ad featuring Wayne (Mike Myers), Garth (Dana Carvey) and a cameo by Cardi B brings several Snapchat components with it, as well.

The TV spot reunites Wayne and Garth nearly 30 years after the Wayne’s World movie hit theaters, and they discuss many of the tactics used in Super Bowl ads, with a cameo by Cardi B. It was created by the U.S. office of Australian agency Special Group.

Uber Eats also committed $20 million in support for local restaurants over the next six months.

For the Snapchat portion of the campaign, a national lens



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