Twitter’s Test of Downvoting on Replies Goes Global

Just as with dislikes on YouTube, counts are not visible

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

Twitter expanded its test of downvoting on replies to more Android, iOS and web users globally.

The social network began testing the feature with some iOS users last summer, and it is only available on replies to tweets, not tweets themselves.

Much like dislikes on YouTube, the number of downvotes a tweet reply receives will not be displayed, as Twitter stressed that the goal is to surface the most relevant replies within tweets and foster engagement.



Twitter

Twitter said in a series of tweets that in early testing of the downvote feature, it found that a majority of people who clicked the down arrow did so because the tweet reply was offensive, irrelevant or both.

Downvoting

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in