Twitter’s Post-Super Bowl Tweet Confetti Will Include Thank-You Messages to Frontline Workers

Twitter will once again rain confetti containing tweets down on the field at the conclusion of Super Bowl 2021, with a nod to frontline workers this year. In addition to tweets from fans, players and teams, thank-you messages to frontline workers will rain down on the field at Raymond James Stadium in Tampa, Fla., following the Big Game’s final gun. Advertisers will get their recognition when Twitter reveals the winners of its annual #BrandBowl, which recognizes the brands that sparked conversation on the social network during the Big Game. This year’s categories are: The MVP: The brand that drove the largest overall conversation.The No-TV Touchdown: The brand that drove the largest overall conversation without a national TV spot.The Retweet Rusher: The brand with the most retweets on a single tweet from a brand’s handle.The (Re)play of the Game: The brand with the most engagements (replies, quote tweets and retweets) on a single video tweet from a brand's handle among Big Game TV advertisers.The Most Creative Play: The brand that best used Twitter to creatively break through, beyond promoted tweets and video.The Audible: The brand that best adjusted to real-time events as they unfolded. Comedian Jeff Wright from NBC’s Late Night With Seth Myers will take over the @TwitterMktg handle during the game to provide hot takes and commentary about this year’s Super Bowl ads. Twitter said it saw a 25% year-over-year increase in tweets related to the National Football League playoffs, and people viewed more NFL-related video content on Twitter than on other social platforms. The social network also shared data on the two teams that will face off Sunday, the Kansas City Chiefs and Tampa Bay Buccaneers. The most-tweeted-about Chiefs players were: Patrick MahomesTravis KelceTyreek Hill The most-tweeted-about Bucs were: Tom BradyAntonio BrownRob Gronkowski The most-tweeted-about Chiefs games this season were: NFL Kickoff Game vs. Houston Texans, Sept. 10American Football Conference Championship vs. Buffalo Bills, Jan. 24Divisional Playoffs vs. Cleveland Browns, Jan. 17 This season’s most-tweeted-about Tampa Bay games were: National Football Conference Championship at Green Bay Packers, Jan. 24Divisional Playoffs at New Orleans Saints, Jan. 17At Los Angeles Rams, Nov. 23 The most-tweeted Chiefs hashtags were: #chiefskingdom#chiefs#runitback The most-tweeted Buccaneers hashtags were: #gobucs#bucs#buccaneers Speaking of hashtags, the official hashtag-triggered emojis for Super Bowl 2021 will be activated on tweets with #GoBucs, #RunItBack, #SBLV and #SuperBowl. For the league as a whole, the most-tweeted-about team hashtags were: #billsmafia#browns#gopackgo#steelers#chiefskingdom And the most mentioned player of the season was Bucs quarterback Brady. Finally, Twitter shared tweets from Chiefs and Buccaneers players tweeting their Super Bowl dreams into existence: Nothing and especially nobody is going to stand between me and my dreams! — Eric Fisher (@Big_Fish79) January 9, 2013 I told my mom when I was 6 that,"One day WE gone be famous" — Frank Clark (@TheRealFrankC_) June 25, 2011 My mom goes above and beyond for her kids, I will return the favor..mark my words!! — GLYDE (@Clydro_22) May 1, 2017 Making my dream a reality — King me (@sammywatkins) October 25, 2011 I don't just love this, I NEED this in my life!! Nobody can take this dream away!!! — Travis Kelce (@tkelce) October 2, 2010 Only Thing Better Than A Dream, Is Watching It Come True???? pic.twitter.com/CxYybcYci7 — Rashad Fenton (@_sleepp) October 8, 2018 Visualizing celebrating my teammates — Tyrann Mathieu (@Mathieu_Era) January 5, 2021 Imma put that work in, you gonna see it.. separation szn — Tyrann Mathieu (@Mathieu_Era) December 25, 2020 A championship is near — Ty Hill (@cheetah) February 11, 2013 Can't wait til I play in that Super Bowl ???? — 7⃣ Leonard Fournette (@_fournette) February 3, 2014 I'm destined to live the dream for all my peeps who never made it — Donovan Smith (@DSmith_76) April 20, 2016 Every kids dream is to hear his name called at the NFL Draft, just hopin I'll be able to hear mine one day ???????? #NFLDraft2016 — Tristan Wirfs (@TristanWirfs74) April 29, 2016 I'm focused on bigger dreams and living better.. — Rojo ひ (@rojo) October 20, 2014 For so long I been slept on, Gotta make em believe ???? — DEVIN WHITE (@DevinWhite__40) October 30, 2017 Forseee your own future, control your own temptations, and your destiny will be not just be reached, it will just be starting. — Rob Gronkowski (@RobGronkowski) February 24, 2018 I Dream About Making It To The Big Dance Every Night ???????? — DEVIN WHITE (@DevinWhite__40) December 3, 2020 For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2021 Ad Tracker and the rest of our stories about the Big Game. And join us on the evening of Feb. 7 for the best in-game coverage of the commercials anywhere.