Twitter Unveils First-Ever Global Impact Report

Twitter released its first ever Global Impact Report this week, providing an overview of the work the company has done across environment, governance and social issues since it was founded in 2006. The social network said in a blog post Wednesday, “This report aims to bring these and other initiatives together in one place, showcasing Twitter’s work across corporate responsibility, sustainability and philanthropy. It’s a big step in our commitment to sharing more about the work we know is important to the people we serve—from our employees, or Tweeps, to partners, investors and the people around the world who use Twitter.” The report is organized into five key areas, which Twitter described in its blog post: Our service: Earning trust is one of our core operating principles, and it begins with how we act. We want people to have safe, inclusive and authentic conversations on Twitter, and we’re working to promote healthy conversations on our service while continuing to grow our audience and our business in socially responsible ways.Governance: We’re committed to sound corporate governance, strong ethics and compliance practices, which promote the long-term interests of the diverse communities we serve and help build public trust in Twitter.People and culture: We often say that Tweeps come for the purpose and stay for the people, along with the unique experience and knowledge gained from working at Twitter. This includes building a company and culture that reflects the incredibly vibrant and diverse conversations happening on our service every day.Twitter for Good: Strengthening our communities is core to our social impact philosophy. Our goal is to bring our company and community together as a positive societal force around the world.Planet: Climate change is one of the greatest challenges of our time. We’re committed to protecting the environment, reducing our carbon footprint, and fostering long-term sustainability projects to play our part. The social network shared highlights from 2020 on all of those fronts in the report. Twitter said it made significant investments to reduce harmful content by using a combination of product, technology and human review, at the account and tweet levels, adding that its work will continue, as will its collaboration with industry peers as part of the Global Internet Forum to Counter Terrorism. The company responded to the pandemic by implementing a coordinated strategy to ensure that its product, policies and partnerships were unified around reducing misinformation, increasing the visibility of authoritative sources of public health information, supporting relief efforts in communities and ensuring site reliability. Twitter said its pre-pandemic focus on embracing a decentralized structure enabled it to become one of the first companies to put a global work-from-home policy in place in response to Covid-19, introducing new programs and benefits to support its employees, while doubling down on its diversity and inclusion efforts. The company committed $100 million in cash and investments as a founding partner of the Finance Justice Fund, a socially responsible investment that aims to bring $1 billion in capital from multiple corporate and philanthropic partners to the most underserved individuals and communities in America. Twitter expanded its sustainability efforts by building sustainable workspaces, sourcing renewable energy, efficiently operating its data centers, fostering a companywide culture of environmental awareness, committing to international environmental protocols and partnering with global organizations to amplify environmental conservation and sustainability. CEO Jack Dorsey wrote in his note in the report, “Our goal in publishing this report is to share more information about the work we know is important to the people we serve: employees, partners, investors and the people around the world who use Twitter. We’re proud of what we’ve accomplished so far and hope our work inspires others, but know we have so much more to do. We’re always listening to your ideas and feedback. We believe this is how we will make Twitter and the world stronger, together.”

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Twitter Unveils First-Ever Global Impact Report

The company shared an overview of its work on environment, governance and social issues

David Cohen

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David Cohen