Life in Quarantine

Twitter Tweaks Its Annual Best Brand Tweets List to Reflect a Tough 2020

Categories were adjusted this year to account for the pandemic's effects

Twitter Best Of Tweets 2020 — Twitter shared its 'ode to brands that were worth remembering from a year we’ll never forget.'Twitter

Explore how to leverage AI to drive growth at Adweek's virtual event Crack the Code: AI For Marketers on July 20. Register for free.

This year, Twitter took a different approach to #BestOfTweets2020, its annual nod to brands that use its platform in the most creative ways throughout the year, mainly because 2020 was such a different year. Instead, the platform updated the categories to include more relevant criteria befitting of 2020—for instance, swapping the best brand launch category with the best campaign for driving positive change.

Senior director of brand strategy Ryan Oliver told Adweek, “brands supported and entertained people throughout a chaotic year.