Twitter to Wait Until After Election Before Debuting Revamped Verification Process

The original plan was to roll it out over the weekend

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Twitter will reportedly hold off on its plan to offer verification checkmarks as part of its retooled, $7.99-per-month Twitter Blue subscription service until after the midterm elections in the U.S. Tuesday.

Ryan Mac, Kate Conger and Mike Isaac of The New York Times viewed an internal Twitter post discussing the plans, signaling a change to its original intention to begin offering the revamped Twitter Blue Saturday.

Twitter’s Apple App Store listing reflected the upcoming update over the weekend, reading in part, “Blue checkmark: Power to the people: Your account will get a blue checkmark, just like the celebrities, companies and politicians you already follow.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in