Twitter to People About to Enter Potentially Volatile Discussions: Heads Up

The social network is testing prompts with Android and iOS users

Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.

The Heads Up feature Twitter initially discussed late last month is being tested with more Android and iOS users.

Twitter said during a press call in September that the purpose of Heads Up is to let people know when they are about to join a potentially heated discussion, and it was exploring ways to combine automation with helping authors of tweets set the vibe of conversations.

The social network said in a Twitter Support tweet Wednesday, “Ever want to know the vibe of a conversation before you join in? We’re testing prompts on Android and iOS that give you a heads up if the convo you’re about to enter could get heated or intense.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in