Twitter Tests Giving People Limited Access to iOS App Without an Account

They cannot tweet, retweet or like tweets

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

Twitter is testing a way to let people download and use its iOS application without signing up for an account on the social network.

Product manager Laura Burkhauser explained in a tweet, “Not everyone is ready to sign up for an account the first time they try Twitter. Our team wants to give people an easy way to read tweets and experience having a timeline.”

She added in a follow-up tweet, “We are testing multiple variations, but the core idea is to allow an open world experience in the app so that people getting to know Twitter can follow accounts and get to a custom timeline—a different experience than logged-out web for sure.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in