Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
Twitter marked the 48th birthday of hip-hop—the anniversary of DJ Kool Herc’s Back to School Jam Aug. 11, 1973—by teaming up with hip-hop legend Fab 5 Freddy on a collection of hashtag-triggered emojis.
There are five emojis, each representing a specific theme, activated by several different hashtags and available through Sept. 30:
#HipHop
- #HipHopBirthday
- #HappyBirthdayHipHop
- #HipHopAnniversary
- #HipHopCulture
#Emcee
- #Lyricist
- #Barz
- #Rap
- #Rapper
#DJ
- #1sAnd2s
- #Spinnin
- #Turntable
- #Turntablist
#Graffiti
- #StreetArt
- #StreetArtist
- #GraffitiArt
- #GraffitiArtist
#Breakdance
- #BBoy
- #BGirl
- #Breakdancer
- #Breakdancing
Brandon Jinx will host a Twitter Space with Fab 5 Freddy at 1 p.m.
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