Twitter Saw 6.7 Billion K-Pop Tweets in 2020

BTS was the most mentioned artist and its 'Dynamite' was the most-mentioned song

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Twitter shared some deeper insights on the global record 6.7 billion K-pop related tweets it saw in 2020.



Twitter

Head of global K-pop partnerships YeonJeong Kim wrote in a blog post Thursday, “While 2020 changed the way that we enjoy many different types of entertainment, K-pop continued to be a worldwide cultural phenomenon and is one of the most global communities on Twitter today. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in