Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
Twitter continued to bolster its Twitter Blue subscription option with Monday’s acquisition of Threader, an application that enabled people to compile and organize their Twitter threads, as well as save their favorites.
Terms of the transaction were not disclosed.
The Threader app will shut down Dec. 15, and co-founder Marie Denis will join the social network’s longform team as a software engineer, working on Twitter Blue’s Reader feature and similar initiatives.
Twitter vice president of engineering Nick Caldwell said in a series of tweets Monday, “People come to Twitter to share and find out what’s happening.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in