Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Twitter posted a strong second quarter, with revenue rising 74% year over year, to $1.19 billion, citing better than expected performance across all regions and all of its major products.
The company said ad revenue soared 87% year over year, to $1.05 billion, due to a focus on bringing update formats, measurement and prediction capabilities to its brand and direct-response ad products.
Total ad engagements were up 12% compared with the second quarter of 2020, due to the platform’s growing audience and increased demand for ads, while cost per engagement rose 42%, which Twitter attributed to like-for-like price increases across most of its formats to offset the impact of the pandemic
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in