Twitter Marks World AIDS Day With #ThereIsHelp Search Prompts

A special red ribbon hashtag-triggered emoji will be available through Dec. 5

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Twitter said conversation about HIV spikes on its platform every Dec. 1 to mark World AIDS Day.

The social network saw nearly 9 million tweets globally related to HIV in 2020, with more than 1 million coming in December alone.

Twitter said Wednesday that it expanded its #ThereIsHelp notifications with a dedicated search prompt for HIV-related information in Brazil, Hong Kong, India, Indonesia, Japan, Latin America, Malaysia, the Philippines, Singapore, Taiwan, Thailand and the U.S.

When people search for keywords associated with HIV, the prompt will bring users to information about HIV in local languages from authoritative resources, and it joins similar efforts related to child sexual exploitation, Covid-19, freedom of expression, gender-based violence, mental health/suicide prevention and vaccination.


The company said it will continue to work closely with public health authorities and leading nongovernmental organizations that provide counseling, critical emergency care, emotional support and testing services to ensure that its list of...



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