Twitter Labeled Some 300,000 Tweets for Violating Its Civic Integrity Policy

The social network said they represented just 0.2% of all election-related tweets sent from Oct. 27 through Nov. 11

456 tweets were covered by warning messages and had their engagement features limited Marjorie Taylor Greene/Twitter

Twitter labeled roughly 300,000 tweets for violations of its civic integrity policy from Oct. 27 through Nov. 11, representing 0.2% of all election-related tweets sent during that time period.

Legal, policy and trust and safety lead Vijaya Gadde and product lead Kayvon Beykpour said in a blog post that 456 of those tweets were covered by warning messages and had their engagement features limited.

Those tweets could be quote-tweeted, but not retweeted, replied to or liked.

Twitter said approximately 74% of people who viewed tweets that were labeled or hidden by a warning message did so after the social network took action on the tweets, and quote tweets of those tweets were down an estimated 29% due to Twitter’s prompt that warned users who were about to share them.

Finally, the social network deployed a series of prompts on users’ timelines and in search, reminding them that the results of the election were likely to be delayed, and those prompts were seen 389 million times.

Gadde and Beykpour wrote, “We also want to be very clear that we do not see our job as done—our work here continues, and our teams are learning and improving how we address these challenges. We’ll be sharing a comprehensive report on the election early next year.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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