Twitter Halts Test of ‘Heads Up’ Warning Prompts

User feedback was not favorable

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

Twitter pulled the plug on its test of a Heads Up prompt to warn people who were about to join potentially heated discussions.

Product lead for conversational safety Christine Su told Kurt Wagner of Bloomberg during a Twitter Spaces chat Friday that user feedback on the feature was not favorable

A spokesperson for the social network confirmed the pause, saying, “This was a limited experiment, so only a small bucket of randomized accounts were even eligible to get prompts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in