Twitter Digs Deep Into Billions of Tweets Over 2 Years on 6 Macro Themes

The Conversation: Twitter Trends looked at well-being, creator culture, everyday wonder, one planet, tech life, my identity

A Kantar study commissioned by Twitter found a 73% correlation between cultural relevance and revenue. Twitter

Twitter analyzed billions of tweets over two years in-depth and released new report The Conversation: Twitter Trends, digging into six macro conversation themes to help people understand evolving cultural trends on its platform.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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