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Twitter analyzed billions of tweets over two years in-depth and released new report The Conversation: Twitter Trends, digging into six macro conversation themes to help people understand evolving cultural trends on its platform.
The social network said in the introduction to its report that there is a 73% correlation between cultural relevance and revenue, according to a Kantar study it commissioned, adding, “People come to Twitter to talk about the things that matter to them. Entertainment, news, sports, fashion—it’s all here.