Twitter Debuts 2 Updates for Videos

The social network detailed its new immersive player, carousel on its Explore page

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Twitter introduced two updates related to how videos are discovered and viewed on its platform: an immersive video player and a video carousel on its Explore page.

The social network said in a blog post, “Videos are a huge part of the public conversation, and they’re one of the most engaging ways people can express themselves online. In fact, videos shared on Twitter receive billions of combined views every year (that’s billions with a ‘b’).”

Once someone on Twitter clicks on a video to expand it to full-screen, the social network’s new immersive video player will enable them to swipe up in order to continue discovering videos of interested to them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in