Twitter Begins Testing Custom Timelines

The first one features ABC’s The Bachelorette

Fine-tune your media, marketing and technology strategies at the Convergent TV Summit on October 25 with expert insights and strategies from the pros. Register now to save 35% on your pass.

ABC reality juggernaut The Bachelorette is the star of Twitter’s test of custom timelines on the web.

The social network said custom timelines are crafted by developers and populated with tweets and other media from accounts, hashtags and other surfaces om the platform related to a specific theme.

The custom timeline for The Bachelorette will be available to a small group of users in Canada and the U.S. for 10 weeks. Users who are in the test group will be prompted to pin the custom timeline next to their home timeline on the web.

Twitter said on its help page for custom timelines that they are curated feeds, adding, “These feeds may be created by third-parties who select and provide content around interests and events, or by Twitter based on general insights.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in