Twitter and Audience Intelligence Company Pulsar Formed a Model to Optimize Brand Conversation

The two platforms developed a strategy to understand audience response to content

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

A platform driven by conversation and virality, Twitter has positioned itself as an optimal location for brands such as Ben & Jerry’s, Uber and Verizon to market their brands and products. But reaching that sweet spot for users is largely dependent on what kind of content is marketed, how it’s presented and which audiences are targeted.