Twitter Acquires Newsletter Publishing Platform Revue and Will Keep It Running

The social network is developing an incentive model through paid newsletters

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Twitter acquired newsletter publishing platform Revue, which will continue to operate as a stand-alone service, saying that the move continues its efforts to improve conversation on its platform by helping writers grow their readership and connect with their audience.

Revue’s customer list includes major publishers such as the Chicago Sun-Times, Madsack, The Markup, Matt Navarra and Vox Media.

Product lead Kayvon Beykpour and vice president of publisher products Mike Park said in a blog post that starting Tuesday, Revue Pro features are now free-of-charge for all accounts, and the platform’s paid newsletter fee was lowered to 5% in order to enable writers to keep more subscription-generated revenue.

They added that Twitter is creating a “durable incentive model” through paid newsletters, and the addition of Revue will help “supercharge” that offering, writing, “You can expect audience-based monetization to be an area that we’ll continue to develop new ways to support, whether it’s helping broaden...

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