It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.
Twitch detailed updates to the Analytics section of its Creator Dashboard that will roll out to all of its streamers by the end of December.
The Amazon-owned streaming platform said it separated its three Insights pages—Achievements, Channel Analytics and Stream Summary—into six: Achievements, Discovery, Earnings, Engagement, Overview and Stream Summary, adding that its early testing found that it helped improve the way streamers find the data they need by 86%.
On the Stream Summary page, Twitch updated the design of the email it sends to creators after each stream, adding more data and providing guidance on the questions streamer should be asking when browsing their Analytics.
Starting Tuesday, all streamers have access to a Category Suggestions panel, which recommends categories that are “well-loved” and watched by viewers but underutilized by streamers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in