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Grocery chain Meijer rolled out an advent calendar, Pinterest-style.
Twelve Days of Meijer Gifting enables Pinners to find gifts for family and friends in one place, curated from the retailer’s Pinterest board, and shoppers can subscribe to the 12 days of gift ideas and opt for daily reminders.
A three-question personalized quiz on Pinterest, designed to accommodate different skill levels and time budgets, will also take the guesswork out of holiday recipes for Pinners and generate a custom board.
Meijer group vice president of customer strategy and marketing Amanda McVay said in a statement, “The events of this year have given customers a new perspective on gifting.
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