TV Guide to Run Interactive Sniff-Card Ad
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The April 30 issue of TV Guide will include a first-of-its-kind, interactive, scented insert advertising NBC’s popular comedy “My Name is Earl.”
The insert, printed by Concord Litho, will feature six different fragrances tied directly to the May 3 episode being called “Laugh ‘n Sniff.” NBC will use on-screen graphics during the episode to prompt viewers to scratch and sniff one of the six corresponding numbered boxes on TV Guide’s scent card, which will then release aromas connected to the show’s storyline.
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