Turning Static Print Pages into SEO-Friendly Digital Content that Earns Subscribers

Back in the pre-digital era, print publication features served a handy dual-purpose. Explicitly, they were a platform for unique journalism. Implicitly, they were the primary value driver that converted and retained subscribers and newsstand buyers. The better a brand executed content’s explicit purpose, the more that content’s implicit purpose was realized. Poetry in motion.

The relationship between those explicit and implicit purposes worked seamlessly for so long because the entire ecosystem took place within its native environment: storytelling built for print did a predictably good job of attracting high-value print consumers and advertisers.