Tumblr Gets Loudr on Behalf of Advocacy-Based Nonprofits

10% of its ad inventory will help amplify their voices

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Tumblr marked #GivingTuesday with its rollout of Loudr, a new program that pledges 10% of the platform’s ad inventory to amplify the voices of advocacy-focused nonprofit organizations.

The initiative begins with a focus on Black, indigenous and people of color, as well as LGBTQ+ communities and mental health advocacy groups, and the first two nonprofits to take part are the Black Lives Matter Global Network Foundation and the National Association for Media Literacy Education.

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