Tumblr Gets Loudr on Behalf of Advocacy-Based Nonprofits

10% of its ad inventory will help amplify their voices

Nonprofits that are selected to be part of the program will have their ads placed on Tumblr Sponsored Day Mkurtbas/iStock

Tumblr marked #GivingTuesday with its rollout of Loudr, a new program that pledges 10% of the platform’s ad inventory to amplify the voices of advocacy-focused nonprofit organizations.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.