Truck Ads on TikTok? Inside Ford Maverick’s Hot AR TikTok Campaign

How the auto brand’s first foray onto the platform generated over 10 billion views

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This past summer, the Ford Maverick went places where few trucks have gone before: a tray of crudites, an apartment roof, a laundry room counter. It even found itself as the object of desire for an eager Yorkie.

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