To Ratchet Up Retention, the Financial Times Restructures Its Consumer Revenue Team

Customer lifetime value is the company's north star

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

After a windfall year of subscriber acquisitions, the Financial Times has found itself in the enviable position of needing to solve a problem most publishers would love to have: Retention.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in