Media

To Ratchet Up Retention, the Financial Times Restructures Its Consumer Revenue Team

Customer lifetime value is the company's north star

financial times
ChefBoyRG

By Mark Stenberg

April 21, 2021

After a windfall year of subscriber acquisitions, the Financial Times has found itself in the enviable position of needing to solve a problem most publishers would love to have: Retention.

Mark Stenberg
@markstenberg3 mark.stenberg@adweek.com Mark Stenberg is Adweek's media reporter.
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