TNG Shakes Up Magazine Retail Sales

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

The latest of TNG-initiated changes to retail sales cannot, by a long shot, be considered surprises to anyone—they’ve been proposed, and pondered, and rejected, and accepted, and tried, and tweaked, and tried again for years. Some publishers have already integrated them into their systems; some distributors and retailers already enjoy the benefit of these changes universally.

But, new as in mandated for all publishers, new as in the standard moving forward, and new as in announced by TNG and quickly echoed by Metro News and (likely) others to follow: advance payment for Retail Display Allowance (RDA) is to be deducted from the wholesaler invoice.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in