Time Inc. Teams Up With Audience Analytics Provider Parse.ly
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(NEW YORK, NY, July 14, 2017) – Today, Time Inc. (NYSE: TIME) announced it is teaming up with Parse.ly, a leading provider of audience insights for digital publishers. Time Inc. uses Parse.ly’s data and analytics solution as part of an effort to unite data across its portfolio of brands.
Time Inc. leverages Parse.ly’s audience data and features like Parse.ly’s Network Rollup tool, which allows Time Inc.’s editorial teams to compare multiple brands on one editorial analytics platform.
“Parse.ly’s
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