Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.
Magazine publisher Time has seen a significant boost in paid subscribers for its title aimed at school-age students, Time for Kids.
The youth-focused title has been published in elementary classrooms for 25 years, reaching millions of students. But with schools forced to close in March, cutting off its primary distribution route, the title went digital-only and open access. The result: More than 350,000 people signed up in over 89 countries. Now, 63,000 people have subscribed to its paid tier, introduced in August, starting at $19.99
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in